A Deal You Can’t Refuse

Oh boy, I’ve been selected by Time Magazine via e-mail. Guess that’s a whole lot better than being selected by the draft board through U. S. mail.

“Greetings,” they used as their salutation; not Time, but the Selective Service when military conscription was the order of the day. Fortunately for today’s youth, notices of such are a thing of the past, unless World War III breaks out, which, for the way things are going, I wouldn’t be surprised if it’s put back into effect. Heavens forbid that ever happens.

Anyway, I was selected today to spend more of my hard-earned cash to subscribe to another periodical from the aforementioned magazine group, for an incredible 84% off the newsstand price: just 58¢ per issue.

That’s quite a bargain for Sports Illustrated, the proposed publication, especially for their much-beloved swimsuit issue.

By golly, that’s a little over twice the price of their first issue, dating back to 1954, the cover of which is seen on the left.

Milwaukee Braves star Eddie Mathews is pictured at bat, and New York Giants catcher Wes Westrum is behind the plate. The scene occurred at Milwaukee County Stadium.

Prior to Time’s tenure, Dell Publishing released their version of the magazine in 1949, which lasted for six monthly issues, before shutting down the presses and selling the magazine’s rights. They dealt mainly with major sports: baseball, basketball and boxing, also for 25¢ per issue.

Dell bought the name of the periodical from Stuart Scheftel, grandson of Isidor Straus: a co-owner of R. H. Macy & Company who went down on the Titanic. In his issues, Scheftel, a championship golfer, focused on chasing the illustrious, little white ball around for a living, playing tennis, skiing and other major sports.

Stuart Scheftel - Geraldine Fitzgerald- Historic Images

Photo courtesy of Historic Images

His brainchild found its way in newsstands from 1936 through ’38 on a monthly basis.

I looked all over the Internet for a pertinent magazine cover, but found only the same rehashed information, word-for-word on every entry mentioned, other than an informative article from the present-day publishers, dated 1989.

Checking Google, Yahoo and Bing images, none appeared with regards to a photograph of the original publication; neither was one found on Ebay.

A listed vintage-magazine site  looked promising, but my luck had it that they were cataloging their inventory of Sport Illustrated at the moment, so no cigar there either.

The photograph above is of Scheftel, and Geraldine Fitzgerald—an Irish-American actress—shown together as they were signing their marriage license in 1946.

The special offer ended up shift-deleted as with all the other junk e-mail. That saves me from worrying about emptying the recycle bin on occasion.

My magazine reading occurs usually during my morning constitution, for which I’ve got plenty to mull over for the time being. The Net is another source of information, which comes to me for free.

So goes another weekly contribution to the blogosphere, something that’s like the old Seinfeld series on television, an episode about really nothing, although I hope it’s entertaining to those who read it.

In closing, allow me to share my latest Cover Your Ears, recorded on Friday to keep me busy during our rainstorm. It’s my impersonation of Louis Armstrong’s version of “Moon River.” I hope you enjoy it:

Thanks for stopping by and for your continued support.



About Mike Slickster

As an early retiree with an honorary doctorate degree from the proverbial "School of Hard Knocks," this upcoming author with a lot of free time on his hands utilizes his expansive repertoire for humorous yet tragic, wildly creative writing that contains years of imaginative fantasy, pure nonsense, classic slapstick, extreme happiness and searing heartbreak; gathered by a wealth of personal experiences throughout his thrilling—sometimes mundane or unusually horrid—free-spirited, rock-'n'-roller-coaster ride around our beloved Planet Earth. Mike Slickster's illustrious quest continues, living now in Act Three of his present incarnation, quite a bit on the cutting edge of profundity and philosophical merriment as seen through his colorful characters, most notably evident in the amusing Thirty Days Across the Big Pond series, all of which can be found at Lulu.com.
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